Contact

Fizy

Client

Turkcell

Type of Client

Communication

Scope of Work

Graphic Design

Video Editing

Illustration

Art Direction

BRIEF

Fizy, Turkcell's music streaming platform, offers millions of users a vast library of songs, playlists, and podcasts. Its visual world strengthens Fizy's presence on social media, reflecting the brand's energetic and music-focused character, while showcasing a digital content ecosystem where each piece of content is unique to the platform it's published on

WHAT I DID (Team Project)

Working as part of the social media team, I was responsible for the ongoing design and rollout of fizy's content across all of its platforms like the in-app environment, Instagram, TikTok, and Twitter. The role involved regularly refreshing the brand world and producing a steady flow of content adapted to each channel: static posts, stories, videos, and interactive formats. I tailored every piece to the tone and behaviour of its platform while keeping it anchored to a consistent visual language.

RESULT

This ongoing approach aims to give fizy a cohesive yet ever-evolving presence across its social ecosystem. Designing for each platform's strengths (rather than reusing a single layout) keeps the content current and engaging without feeling repetitive, so that posts, stories, videos, and interactive pieces all read as part of the same brand world.