Bief

Bief is a young, ambitious creative agency conceived to produce work within a social responsibility project for the İzmir Provincial Police Department. Our goal as a team at the agency was to create a visual identity that reflected an energetic and unconventional spirit, bold enough to stand out in the creative industry, but also building the confidence needed for serious work.

WHAT I DID (Team Project)

Developed as part of a team within the Visual Communication Design program at Ege University, the project took shape as a comprehensive brand identity anchored by a logo concept drawn from the Eye of Amon Ra, a symbol of vision and wisdom that sits at the core of what an agency promises its clients. I built a vibrant palette of purple, yellow, black, and neon accents to embody the agency's youthful energy without sacrificing authority, and extended the system across corporate materials such as letterhead, envelope, folder, and brand guidelines.